Stop firefighting. Start building products that compound.
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Is this right for you?
Week by week
Six weeks. Twelve live calls. One capstone project. Here's exactly what you'll learn.
Why PMs stay stuck and how to get unstuck
Most PM firefighting is structural, not personal. In week 1, we map the feedback loops that create reactive teams — and rewire your product instincts to see leverage points instead of symptoms.
Key outcomes
Why users do what they do — and how to design for it
Jobs-to-be-done is well-known. The feedback loops underneath it are not. We map user behavior as a dynamic system — so you can predict how product changes will ripple through your metrics, not just your current sprint.
Key outcomes
A decision framework that doesn't require consensus
The reason prioritization is political is that it's usually implicit. We make it explicit — building a personal decision rubric that encodes your strategy, surfaces tradeoffs, and lets you say no without a meeting.
Key outcomes
Design a metrics tree that rewards long-term thinking
Quarterly OKRs optimize for quarterly outcomes. We build a metrics hierarchy that rewards compounding — so short-term decisions don't undermine long-term product health. Includes a live workshop on leading vs. lagging indicators.
Key outcomes
Your roadmap is a narrative — make it one
A roadmap that requires explanation has already failed. We rebuild the roadmap as a communication artifact — one that tells the right story to engineering, design, sales, and leadership without four separate decks.
Key outcomes
Present your product strategy — then join the alumni cohort
In the final week, each participant presents their product strategy document: a capstone built over the 6 weeks using every framework from the course. Peer reviews, instructor feedback, and a live graduation call.
Key outcomes
What you get
Every cohort is capped at 40 participants. That's deliberate — small enough for real conversation, large enough for a real community.
Tuesdays & Thursdays · 12pm PT · 90 min each
Available within 24h · Unlimited replays
6-month access after cohort ends
30-min open slot every Friday · First come, first served
Real product strategy doc — instructor reviewed
Issued on graduation · LinkedIn-shareable
Live call schedule
Tuesdays & Thursdays · 12:00 PM PT · 90 min
Can't make it live? All calls recorded and posted within 24 hours.
Your instructor
Allan spent 8 years as a PM at some of the most product-led companies in tech — Notion, Linear, and two YC-backed startups where he was the first PM hire. In that time, he built systems for prioritization and roadmapping that worked not just when everything was going well, but when the quarter was on fire.
Systems Thinking for PMs grew out of a workshop he ran internally for his team in 2023. After sharing the framework with a few PM friends, he got enough emails to run it as a public cohort. Four cohorts later, 160 alumni work at companies ranging from Figma to pre-seed startups.
He teaches because the conventional PM canon is heavy on frameworks and light on the underlying mental models. His goal is not to give you another 2×2 — it's to help you see your product as a system so you never need someone else's 2×2 again.
"I don't want to give you another 2×2. I want to help you see your product as a system, so you never need someone else's framework again."
From the alumni
Real outcomes from real PMs — across Cohorts 1 through 4.
Activation +22% in one quarter
“The systems mindset completely changed how I run planning cycles. I shipped less, but the things I shipped compounded. Our activation metric went from flat to +22% over one quarter — and I can point to exactly which leverage point we moved.”
40% less stakeholder negotiation time
“Allan's prioritization framework alone was worth the price. I went from spending 40% of my time in stakeholder negotiations to having a shared rubric everyone could reason from. No more endless debate in sprint planning.”
VP sign-off in first meeting
“I took this during a rough quarter at work. The capstone gave me a framework I used to restructure our entire Q3 strategy. I presented it directly to our VP of Product and got sign-off in the first meeting.”
Best PM training investment, period
“Six weeks, twelve calls, one capstone. The ROI on this is absurd compared to any PM certification program I've taken. The live format forces you to apply the concepts immediately — not just nod along in a recording.”
Promoted 3 months post-cohort
“I used the capstone document directly in my promotion case. My manager said it was the clearest articulation of product strategy she'd seen from a PM at my level. Got promoted 3 months after cohort ended.”
Live format beats async, every time
“The live call format makes it real. Having 39 other PMs ask the hard questions in real time — and seeing Allan think through edge cases on the spot — is better than any podcast, book, or async course I've done.”
Enrollment
Early bird ends February 14, 2026. Enrollment closes February 28, 2026.
Early Bird
Ends February 14, 2026
Full refund within 7 days of cohort start
Regular
Closes February 28, 2026
Full refund within 7 days of cohort start
Team
3 seats — save $391
4+ seats? Email for custom rate
Not sure if this is right for you? Book a 15-min call with Allan
Questions
Everything you need to know before enrolling in Cohort 5.
Plan for 4–6 hours per week: two 90-minute live calls (3h), plus 1–2 hours for the weekly assignment and Discord participation. The capstone in Week 6 takes an additional 3–4 hours to prepare. You don't need to attend every call live — recordings are available within 24h — but the value is highest when you show up live.
All calls are recorded and posted to the course platform within 24 hours. You can watch at your own pace and submit your weekly assignment asynchronously. Most cohort participants miss 1–2 calls due to scheduling conflicts — that's normal and fine. The course is designed to work fully async for people in non-US time zones.
Yes. You'll have access to all call recordings for 12 months after the cohort ends. The Discord community stays open for 6 months post-cohort, after which you're invited to the ongoing alumni network.
You should have at least 2 years of PM experience and be actively shipping product at a company. This is not a beginner course — it assumes you know what a roadmap is and have felt the pain of the prioritization meeting. If you're a new PM, check back in a year. If you're an engineering or design leader who works closely with PMs, reach out before enrolling.
Full refund within 7 days of the cohort start date if you've attended fewer than 2 calls. After that, no refunds — but you can defer to the next cohort (Cohort 6) at no extra charge. If life genuinely intervenes (illness, layoff, family emergency), reach out directly and we'll work something out.
We reserve 2 scholarship seats per cohort for PMs at non-profits, government, or in lower-income markets. Email landix.ninal@gmail.com with a brief note on your situation before the early bird deadline. We don't have a formal application — just an honest conversation.
Yes — the team rate is $2,800 for 3 seats (save $391 vs. three individual early bird seats). Larger teams (4+ seats) should reach out directly for a custom rate. Having 2–3 people from the same team is actually ideal — you can work on the capstone together around a shared product.
Every live call includes 30 minutes of open Q&A. There's also a weekly 30-minute office hours slot every Friday (first come, first served) where you can bring a specific problem. In the Discord, Allan checks in daily Mon–Fri and responds to questions within 24h. The capstone gets written feedback from Allan personally — not a TA.
Cohort 5 · March 10, 2026
11 seats left. Enrollment closes February 28, 2026. Early bird pricing ends February 14, 2026.
Full refund within 7 days of cohort start · Deferral to Cohort 6 always available