01
Forma
Forma Architecture Studio · Oslo, NO · 2024
Identity Print
A spatial identity for a studio that thinks in structure.
Case Study →Selected Works
Mara Voss
Brand & Editorial Designer
Amsterdam, NL — Available for select briefs from July 2025
Featured Work
Forma — Forma Architecture Studio
Selected Works
4 Projects
02
Kūso
Kūso Ceramics · Kyoto, JP
2023 · Art Direction, Packaging Design
Packaging system for a Japanese ceramics studio focused on utilitarian stoneware. Material-led — textured kraft paper, blind emboss, single-color letterpress printing. Zero decoration that doesn't earn its presence.
PackagingArt Direction
View Case Study →
03
Réverie
Réverie Quarterly · Paris, FR · 2024
Editorial Art Direction
Issue 04: Surface. 120 pages that reward slow reading.
Case Study →04
Atelier Nord
Atelier Nord Gallery · Copenhagen, DK
2022 · Brand Identity, Wayfinding
Visual identity and wayfinding system for a contemporary gallery in Copenhagen's Nørrebro district. Letterpress business cards, a custom monogram in the tradition of European cultural institutions, and an exhibition signage system that works across three floors.
IdentityWayfinding
View Case Study →
Approach
How I Work
Eight years of independent practice has distilled into three things I will not compromise on.
Research-Led
Every project begins with material and cultural research. I read the category before I draw a line. This is what separates work that resonates from work that merely looks good.
Material-Sensitive
Design lives in the world — on paper, on screens, on walls. I consider the substrate before the concept, which means work that holds up in production, not just in Figma.
Clarity-First
Good design is understandable at a glance and rewarding at close reading. I remove until there's nothing left to remove, then stop.
Capabilities
-
Brand Identity Systems
Wordmarks, logotypes, color systems, typography guidelines, identity manuals.
-
Art Direction
Visual strategy and creative direction for campaigns, editorials, and brand moments.
-
Editorial Design
Magazine layouts, annual reports, books, and publication design.
-
Packaging Design
Structural concepts, print finishes, material specification, production oversight.
-
Type Design Exploration
Custom letterforms, logotype refinements, bespoke display characters.
-
Creative Consultation
Brand audits, design system reviews, directional strategy for in-house teams.