Southeast Asia · UTC+8
Available for consulting
I build small software products that solve real problems.
Shipping micro-SaaS in public since 2021. 2,847 subscribers follow the journey every Sunday.
Public revenue numbers · Updated May 2026
I share these numbers publicly because I wish more founders did. It normalises the messy middle — not every SaaS is $1M ARR.
Shipped products
Five products, three currently live, one sunset, one sold. Each card shows the real numbers — good and bad.
FormCraft lets non-technical teams build embeddable forms, collect responses, and route leads to email or Slack — without writing a line of code. Built for the operators who are tired of paying $99/mo for Typeform when they only need 5 forms.
PingAlert checks your URLs every 60 seconds and fires an SMS or Slack message the moment something goes down. No dashboard to babysit — just quiet until it's not. Intentionally simple: one screen, one plan, $9/mo.
DocuFlow is a REST API that accepts HTML or a template ID and returns a rendered PDF in under 2 seconds. Built for developers who are tired of wrestling with headless Chromium in production. Pay-per-use, no monthly minimums.
ListPilot cleaned and validated email lists to reduce bounce rates before sending campaigns. Launched into a market that already had three well-funded competitors. Couldn't differentiate on price or features — turned off the servers in December 2022.
ShipKit was an opinionated Astro + Tailwind starter with auth, billing, and a dashboard shell pre-built. Sold to a developer tools studio in October 2023 who wanted to build on the foundation rather than maintain their own.
What I'm building now
Encrypted personal knowledge base with an offline-first Markdown editor. Your notes never touch a server unencrypted — zero-knowledge, end-to-end. Public beta open now.
I post weekly updates on X with metrics, learnings, and the occasional mistake. No vanity metrics — just the real numbers.
About
I quit my job in 2021 to build things on the internet. I had no plan, one half-finished side project, and a vague feeling that I was better at solving problems than following roadmaps.
Three years and five products later, two are growing, one was sunset (I learned more from that one than the others), and one sold — which paid for about eight months of runway to keep going. I share everything publicly: the numbers, the mistakes, and the occasional win.
I work from Southeast Asia, stay in the same timezone as my morning coffee, and try to ship something every quarter. If you're building something too, I'd love to hear about it.
A working prototype in two weeks beats a perfect plan in six months. I launch the moment there's something real to validate.
Revenue, churn, mistakes — I share all of it. The indie community runs on honesty, and I'm trying to add more signal, less noise.
I'm not chasing unicorn multiples. A $3k MRR product that solves a genuine pain point is more interesting to me than a $50k ARR product with massive burn.
I've taken no outside money. Revenue funds the next product. Constraints are a feature — they keep me focused on what actually matters.
Get in touch
Building something and want to compare notes? Interested in micro-SaaS consulting? Or just want to say hi — I'm genuinely happy to hear from other builders.
If my open-source work or writing has helped you, you can buy me a coffee on Ko-fi. No obligation — I build in public regardless.