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Brand Identity
Naming, mark, type system, color, voice. The fundamentals, treated as fundamentals — not as a deliverable to ship in 2 weeks.
Identity engagements typically begin around $40K and run 8–14 weeks.
What's included
- Strategic positioning + naming review
- Mark + wordmark exploration
- Type system: display + body pairing, hierarchy
- Color system with WCAG-validated combinations
- Photography or illustration direction
- Brand guidelines document
- Hand-off + 60 days of refinement