04
Atelier Nord
Atelier Nord Gallery · Copenhagen, DK
- Year
- 2022
- Role
- Brand Identity, Wayfinding
- Disciplines
- IdentityWayfinding
The Brief
A restrained identity that steps back from the art.
Visual identity and wayfinding system for a contemporary gallery in Copenhagen's Nørrebro district. Letterpress business cards, a custom monogram in the tradition of European cultural institutions, and an exhibition signage system that works across three floors.
Atelier Nord letterpress business cards — tactile print on 100% cotton paper
Approach
Design decisions for Atelier Nord
Material Research
Before any mark-making, a thorough audit of the category — competitor brands, reference materials, production constraints, and the client's own touchpoints.
Direction Development
Three distinct visual directions presented in context — not in isolation. Each direction has its own logic, its own risks, and its own version of the client's future.
Production Oversight
Design that only exists in Figma isn't finished. Specification, printer liaison, press approval, and delivery of a complete asset library with usage guidelines.