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Forma
Forma Architecture Studio · Oslo, NO
- Year
- 2024
- Role
- Brand Design, Identity System, Print Collateral
- Disciplines
- IdentityPrint
The Brief
A spatial identity for a studio that thinks in structure.
Complete visual identity for a Scandinavian architecture studio — wordmark, spatial application system, bespoke stationery, and a brand manual that doubles as a design reference.
Forma brand identity stationery — white letterhead with minimal wordmark
Approach
Design decisions for Forma
Material Research
Before any mark-making, a thorough audit of the category — competitor brands, reference materials, production constraints, and the client's own touchpoints.
Direction Development
Three distinct visual directions presented in context — not in isolation. Each direction has its own logic, its own risks, and its own version of the client's future.
Production Oversight
Design that only exists in Figma isn't finished. Specification, printer liaison, press approval, and delivery of a complete asset library with usage guidelines.